AI Shortlist / Finance & Accounting

tax prep for firms

Who ChatGPT, Perplexity, and Gemini name when B2B buyers ask about tax prep for firms.

10 prompts · 30 answers · Data as of Oct 26, 2026, 12:20 PM ET · Methodology

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SHARE OF VOICE

Who AI recommends

  1. 1Lacerte
    19/30 · 63%
  2. 2Drake Tax
    14/30 · 47%
  3. 3UltraTax CS
    14/30 · 47%
  4. 4Intuit Lacerte
    10/30 · 33%
  5. 5ProConnect Tax
    10/30 · 33%
  6. 6CCH Axcess Tax
    9/30 · 30%
  7. 7ProSeries
    9/30 · 30%
  8. 9/30 · 30%
  9. 9ProConnect
    7/30 · 23%
  10. 6/30 · 20%
  11. 11SurePrep
    6/30 · 20%
  12. 12TurboTax
    5/30 · 17%
  13. 4/30 · 13%
  14. 4/30 · 13%
  15. 15Canopy
    4/30 · 13%

Mentions out of 30 successful answers across all three engines.

BUYER PROMPTS

What we asked, ranked by buyer intent

These are the questions buyers type when they are close to choosing a tool, not when they are just learning. We rank them by how close the wording is to a purchase: price and budget questions first, then switching and "alternatives to" questions, then head-to-head comparisons, then "best tool for my kind of team". Each prompt was asked once in ChatGPT, Perplexity and Gemini, with no login, chat history or personalization. Full methodology

WHERE AI GETS ITS ANSWERS

Top cited domains

  1. 1accountants.intuit.com34
  2. 2ustechautomations.com30
  3. 3safebooksglobal.com29
  4. 4filed.com29
  5. 5tax.thomsonreuters.com28
  6. 6journalofaccountancy.com25
  7. 7withcortex.ai24
  8. 8taxcoursesonline.com21
  9. 9getcanopy.com21
  10. 10moxo.com21
  11. 11wolterskluwer.com18
  12. 12thetaxadviser.com17

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Head-to-head in this niche

Pick two brands to see mentions per engine and shared prompts.

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METHODOLOGY

  • Engines: ChatGPT, Perplexity, Gemini.
  • This niche: 10 prompts, 30 successful answers. Tested 2026-10-26.
  • A mention is one successful answer that names the brand. Share of voice is mentions divided by total successful answers in the niche.
  • Results are a point-in-time snapshot of model answers, not a traffic ranking.