Question 1

Does GEO actually work?

Accepted Answer

Models pull answers from sources and cite them. Entity clarity, structured pages, and trusted third-party mentions change what they can say. We start with a free AI visibility check on your real prompts so you decide from data, not hype.

Question 2

You do not have case studies yet.

Accepted Answer

Correct — and we will not invent them. Risk is structured instead: a conditional 90-day guarantee, a shared weekly dashboard, and founding-client terms for early partners who agree to a case study when there is something real to publish.

Question 3

Why $6,500/month?

Accepted Answer

This is a done-for-you retainer: tracking, content, entity work, and off-site citation work — not a monitoring login. One meaningful B2B deal from AI-assisted research typically outweighs the retainer. Terms are 6 or 12 months at a fixed price.

Question 4

We already have SEO / an agency.

Accepted Answer

GEO complements SEO; it does not replace it. Ranking links and getting named inside an AI answer are different mechanics. Ask whether citation in LLM answers is in their KPI — usually it is not.

Question 5

AI search still feels small.

Accepted Answer

That is exactly when category position is cheaper to claim. Once a competitor is the default answer, displacing them costs more. This is a position bet, not a bet on today’s volume alone.

Question 6

How do you measure ROI?

Accepted Answer

Primary metric: share of voice on an agreed prompt list across four engines with repeated runs, shown weekly. Support with “how did you hear about us?” and UTMs on pages AI cites. Guarantee thresholds are stated in those measurable units.

Question 7

Models keep changing — you cannot control them.

Accepted Answer

We do not claim control. We build durable foundations — clear entity, trusted sources, structured content — and adapt weekly from four-engine data. Non-determinism is why we repeat runs instead of cherry-picking one answer.

Question 8

We are busy shipping product.

Accepted Answer

Done-for-you: one onboarding call, access, and timely approval of prepared content. Monitoring, drafts, markup, and outreach sit on our side. Waiting is runway for a competitor.

Question 9

How is this different from Profound, Peec, or Otterly?

Accepted Answer

Those tools measure. Shinlar executes: pages, entity work, and third-party citations, with reporting against agreed targets. Buy a tool if you only need a dashboard; hire us if you need the work done.

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